Our latest project, The Workshop has completed the design phase.  The site goes into development next week with a target date of March 1 to begin testing. This project marks the entrance into a new role for us at jef WebMedia - that of Product Design.

While we have been primarily developers of small business and charity sites - with a few Social Media and Database consulting gigs here and there - we can now serve much larger clients in this new role.  Imagine taking your idea for a commercial website or Internet-based product, adding our expertise on design & technology and then allowing us to assemble a team of developers and testers custom-built for your project.

Using our network of programmers and designers, on a contract basis, means that you get to bring your site or product to life with a partner who has experience in nurturing Start-Ups, but none of the overhead or liability of a permanent workforce.

Remember when it was all the rage for CEOs to maintain a blog?  Each of those Executives were advocating for their respective businesses on a regular basis but the challenge was that they were advocating to an audience that primarily supported their businesses.

Now days, the trick is to make it easy for your customers to promote your business for you -- without increasing the draw on your precious time.